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Why I don’t ask my Facebook friends to follow me on Twitter and vice versa

23 Apr

The majority of tweets that came across my stream during Stowe Boyd‘s 140 Conference (#140conf) talk read something like “we have lots of identities on line, not just one, and that is a good thing.”  This piqued my interest, so I watched the video of his talk this morning.  While it wasn’t as rich in insights as I had hoped, it did make me start considering my personalities online and wonder if/how this will/should translate into how we use these sites in business.

For me, Facebook is a place where my friends and I chat about our lives & share pictures of our kids & vacations.  Sure, I post some professional stuff there too, because a lot of my friends are in the same industry I am.  However, it tends to be a much more personal, in-depth conversation that is had on Facebook.  Those that I follow, and those who follow me, on Twitter tend to be much more business-based.  I have many more conversations about industries  (theatre, non-profit, social media, etc.) and where they are headed than about personal things.  Again, it crosses a little when we share the occasional quote from our kids or photo, but in general it is more business.  Have others seen the same distinction in their use of these tools?

Because of this separation in my own life, it irks me when those that I follow on Twitter urge me to become their Facebook friend right off the bat.  Sorry, but you need to earn the title “friend.”

The panelists on the 140conf panel “Growing up with Real-Time Internet” said that those in high school are using Twitter in a completely different way than even they were (all were 19-25, I believe).  Presuming that most this demographic aren’t using any of the web tools primarily for business purposes, how will they define the personalities of Twitter, Facebook, and those tools yet to come?  I doubt that they will suddenly, at 25, start using Twitter solely for business.  Will we (should we?) of other generations further release the boundaries between work and life, business and friendship?

Which brings me around to the question of how this needs to inform how we as businesses communicate on these platforms.  I actually think theatres (and arts orgs in general) have a step up when it comes to folks thinking of us as “friends” … our work lends itself to deeper personal connection more naturally than, say, a company selling laundry detergent.  This is only true in the world of social media, of course, if we choose to comport ourselves online as the respectful, engaging family member that we have to potential to be.  I honestly don’t care if Facebook calls us fans or just says we “like” something, the potential for real connection is still there.  For both Twitter and Facebook, it all just comes back to listening.  In order to have the appropriate conversations with potential evangelists, you need to know how they are communicating in the space and approach them in like manner.

I love the quote from Best Buy’s Twelpforce instructions that Brian Solis uses in his book Engage!, “[S]how respect. Expect respect. The goal is to help.  Not to be creepy.”

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8 Comments

Posted by on April 23, 2010 in arts marketing, social media, theatre

 

Tags: , , , , , , , , ,

8 responses to “Why I don’t ask my Facebook friends to follow me on Twitter and vice versa

  1. Dave Charest

    April 24, 2010 at 11:34 pm

    I’ve been talking about this a lot lately, and I’m about to write a guest post about it. Here’s my view:

    Facebook = High School (Friends)
    Twitter = College (New ideas, potential new friends)
    Blogs = Dorm rooms (Expand and discuss ideas)

    D.

     
    • Amy Wratchford

      April 25, 2010 at 7:29 pm

      Interesting analogy, Dave. I look at it more like:

      Facebook: kitchen table (sharing of lives)
      Twitter: Coffee shop in an independent bookstore (lots of new people sharing new ideas in bite-sized pieces)
      Blogs: Book club (as you said, expand & discuss ideas)

      I look forward to reading your guest post.

       
      • Dave Charest

        April 25, 2010 at 7:52 pm

        I like that too. =)

         
  2. KJ

    April 25, 2010 at 6:05 pm

    i love you, amy wratchford, and the way your brain works and that you share all this good stuff!!

     
    • Amy Wratchford

      April 25, 2010 at 7:29 pm

      Thanks for the support, Kathy! Love you, too!

       
  3. Rick L'Amie

    May 5, 2010 at 7:24 am

    Excellent post Amy. I happened upon your blog for the first time today. Here’s a transit-oriented analogy

    twitter: chatting with someone interesting on the bus on the way to work
    facebook: seeing them again the next day and choosing to sit next to them
    blog: sitting in the back of the bus on the way home from work gabbing with your group of fellow commuters

     
    • Amy Wratchford

      May 5, 2010 at 8:05 am

      Thanks, Rick, and welcome! Good analogy. I have to say, I’ve really enjoyed building relationships on Twitter with the folks I see on the bus almost every day!

       
    • Amy Wratchford

      May 5, 2010 at 12:05 pm

      Upon further thought: I think if Twitter is the bus, then Facebook is a carpool and blogs are a road-trip. 🙂

       

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