I’ve been thinking more about this ideal customer idea and how it relates to the non-profit arts. We actually have an advantage over for-profit ventures, we could have our ideal customer as a key advisor. We could have them on our Board. But, do we? We spend so much time thinking about what slots we need to fill on the board: deep pockets, corporate contacts, fundraising experience, marketing expertise, finance, real estate, law. What about an ideal customer?
Do any of y’all have someone on your board that could be the poster child for your company’s ideal customer? If so, are you talking to them about what brought them to you & what keeps them coming back? Are you picking their brain on a regular basis about where they get their information and how they share it? If you don’t have this person on the Board, do you know someone in your patron base you should be courting?
Let me know your thoughts on this!